Danone’s Dilemma: The Heat of Markets Wilts Regenerative Innovation

By Franz van Duns — Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=71283048

The ousting of Danone’s Chair and CEO, Emmanuel Faber, illustrates a painful lesson — likely to be repeated — on the dangers of established corporations getting out in front and walking the talk on sustainability and regeneration. When actions are not clearly contributing to today’s bottom line, they and their proponents are in danger of being rolled back.